Case study

New talent recruitment for L'Oréal

Case study

New talent recruitment for L'Oréal

In order to enable L’Oréal to attract top talent to their key roles and locations, MrWork was commissioned to deliver a campaign focused on reaching a new talent pool across social and driving relevant applications to 13 vacancies across 6 countries.

Campaign Process

MrWork mapped the key audiences by scanning across multiple social networks to build an audience map of who L’Oréal’s key candidates are and where they are based. Based on this audience map, MrWork constructed a campaign plan for each role to deliver a targeted campaign across the social networks where their target audience were most active and were most likely to convert.

The campaign used engaging content and sponsored posts to spread L’Oréal’s employer brand amongst 100% of their target talent pool and drive them to apply via their application landing page.

Scope

The campaign ran across 6 countries including USA, UK, France, Argentina, Brazil and Turkey. The aim of the campaign was to recruit for a range of roles such as Product Managers, National Account Managers, Marketing Managers, Quality Managers and Retail Managers.

Results

Each role was targeted for four weeks and the campaign drove over 1,100 applications within the time period. Recruiters commented that the campaign has significantly reduced their time to hire as it has more than halved the amount of irrelevant applications that they received and the campaign has allowed them to tap into a new candidate pool by targeting candidates across social. They also commented on how accurately we were able to target certain experience requirements using our recruitment specialist benchmarks.

"The campaign has significantly reduced the recruiters time to hire as it has more than halved the amount of irrelevant applications that they received."

Results

Each role was targeted for four weeks and the campaign drove over 1,100 applications within the time period. Recruiters commented that the campaign has significantly reduced their time to hire as it has more than halved the amount of irrelevant applications that they received and the campaign has allowed them to tap into a new candidate pool by targeting candidates across social. They also commented on how accurately we were able to target certain experience requirements using our recruitment specialist benchmarks.

"The campaign has significantly reduced the recruiters time to hire as it has more than halved the amount of irrelevant applications that they received."